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Sign Up Phone Call Template

09.09.2019
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Here are some quick tips to help you with creating your phone script template.

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Whether you want to create a phone script that you read direction from or create a sales tool that is more of a guide to keep you on track when making sales calls, a first step that you can take is to create an outline of key sections to fill in. Here are some sections that we recommend you include in your phone script template.

Elevator Pitch
We recommend that you begin your sales phone call with some sort of elevator pitch. What many salespeople will do at this point is mention their company and describe the product that they sell. We want you to replace this with an explanation of how you help.

You could either share a value statement, some examples of problems that you help to fix, or share a quick client example as your elevator pitch. Here is an example.

The purpose for my call is that we work with salespeople and help them to develop the best and most powerful sales pitch.

Pre-Qualifying Questions
The next section of your phone script template could be a section that outlines some of your key pre-qualifying questions. These are probing sales questions that help you to learn a little more about the prospect to determine if they fit well with what you offer. Here are some examples:

  • Do you feel like you always know what best to say and ask when prospecting?
  • How do you feel about your ability to grab the prospect’s attention?
  • How happy are you with the sales pitch that you currently use? Do you feel like you currently have any type of sales pitch?
  • How important is it for you to improve the success you have when cold calling and prospecting?
  • How happy are you with your ability to generate leads and get your foot in the door with new clients?
  • Are you looking for new ways to make hitting and exceeding your sales targets and objectives easier?
  • How concerned are you with how much you have been able to maximize your commissions and earnings in recent years?
  • Are you currently using any type of sales scripts, sales pitch, or sales playbook?

Common Pain Points
Try to include in your phone script template some examples of common pain points that you help to fix. These can be good to share with a prospect when you are trying to identify if they need what you offer. Here are some examples.

  • Don’t know what to say and ask when prospecting
  • Not able to grab the prospect’s attention or effectively communicate
  • It can be tough to build a sales pitch that stands out from the rest and effectively communicates to prospects
  • Cold calling and prospecting can seem difficult and like running in place
  • It is difficult to generate leads and get their foot in the door with new clients
  • It can be difficult to consistently hit and exceed sales targets and objectives
  • Commissions and earnings are not at the level where they need to be
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Key Product and Company Points
You can probably talk about your company and product all day. But you don’t have all day when you are on the phone with a prospect and to help you to be very efficient and focused, it can help to have some key and powerful points about your company and product in your phone script template.

Closing Options
There are probably a few different directions that you could close the prospect on at the end of your call. To make sure you keep those options in mind, list out the different directions you can go in your phone script template.


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Here a few easy to follow tips for how to create a telephone script template.

Create an outline for the call
I think when a lot of salespeople think of a sales script, they think of a page with a number of sentences and paragraphs that the salesperson can read from. This format for a sales script is not the best for a couple of reasons.

First, this type of cold call script will typically be a document that the salesperson is more likely to read from and that will not lead to the best impression and sales performance. Another reason this is not the optimum way to go is that you never know how a call is going to go and a linear sequence of sentences does not provide much flexibility for the salesperson.

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This is why we recommend that you use more of an outline for your telephone script template. This is referring to breaking down your document or template into sections of a call that the salesperson can work through.

Here are some examples of sections that you can break your telephone script template into:

  • Introduction
  • Attention Grabbing Statement
  • Pre-Qualifying Questions
  • Common Pain Points
  • Product and Company Info
  • Closing Options
Call

Building Your Attention Grabbing Statement
We recommend that you open your call with some sort of attention grabbing statement. This can either be an example of the value that you offer, the pain points you help to fix, or a name drop example.

Here is an example of using a value proposition as an attention grabbing statement.

Sign Up Phone Call Template Pdf

The purpose of my call is that we help managers with inside sales reps to make their team more successful in the areas of outbound phone prospecting and lead generation

Service Call Log Template Excel

Identify the Pain Points that You Help to Fix
As you work to fill in your telephone script template, it can be good to identify the pain points that your product helps with. Putting these in your sales script and having them in front of you when cold calling will make you more prepared for different directions a call can go.

If the prospect is wanting to learn more on how you help, share some of the pain points to explain and build interest. If the prospect expresses that they do not need what you have, share some of the pain points to make sure they are correct.

Compose Some Pre-Qualifying Questions
One of the most important sections of your cold call script is a section that lists out good questions to ask. There are a lot of different types of questions that you can ask prospects, but we feel like the best type of questions to ask during a short cold call is pre-qualifying questions.

These are very soft probing questions that help you to learn a little more about how things are going on the prospects side. If these are designed correctly, they should help to you determine if there is potentially a fit or need for your product.

We hope those tips help you to have some ideas around how you can create a telephone script template for yourself.


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